Marketing Tips for Small Business
December 1st, 2011 | 
Author: Let’s look at 10 tips dedicated to small business tips that are related to marketing, and we can help increase the customer or sales.
1. Specialize in one type of product
The manufacture or offer only one type of product or service, will allow us to be experts or specialists in what we do or offer, and thereby to provide a product or service quality.
The specialize in one type of product, also allow us to reach more customers, since they, seeing us as experts or specialists, will have a heightened perception of the value of our products, and we choose rather than competition.
Even the specialize in one type of product will allow us to increase our prices because consumers are willing to pay more if they believe that anyone who produces or provides products or services, a specialist in what he does.
2. Specialize in one type of consumer
This council is a variation of the first, is to direct our products only to a certain type of consumer.
Focusing on a particular public type will allow us to specialize in it, will not be very familiar with their needs, tastes, preferences, customs and habits, and thus able to offer a dedicated especially to meet those needs, likes and dislikes and devise strategies or make decisions based on these customs and habits.
3. Create an identity
Create an identity means to give a style to our business or our products.
It is creating a brand makes consumers identify with it and recognize it at any time.
Our identity can be based on differentiation or any feature of our products, in the style or the way we deliver our services in the design or color scheme we use, and so on.
4. Offer variety
We specialize in one type of product and consumer, and create our own identity or style, but at the same time, we offer variety.
Consumers are always looking for variety, you may be able to be faithful to our products, but with the time left to find variety in them, will soon leave us and go to the competition.
To provide variety, we offer different alternatives and constantly launch new products, without thereby changing the type or style of our current products.
5. Listen to the customer
Listen to the customer is to be constantly attentive to their opinions, suggestions, comments, complaints or claims.
Even, we seek to find such information, for example, using surveys, create a suggestion box, talk to them and ask them about their opinion on our products, call them to see how it fared with their use, and so on.
This allows us to tailor our products to their needs, tastes and preferences, and enable us to know what we are doing wrong, what we need to improve, what to remove or change.
6. Getting the data of our customers and a database
We must always strive to ensure our customers’ data, data such as name, address, phone number, birthday, e-mail.
Thus, we can create a database to help us learn more about our customers, they can then track and maintain contact with them.
For example, we send a thank you card, greeting or greetings, and thus seek to win their loyalty, or we can send a printed newsletter by mail or an electronic newsletter to your email, on our new offers or promotions.
To get your data, we can make use of promotions, for example, create a lottery in which to participate will have to enter your data, or just when we may request that purchase our products or services.
7. Identify needs, tastes or preferences
We should always try to identify the needs, tastes, preferences, habits or customs of our customers.
This will enable us to offer a personalized, for example, offer a product specifically designed according to the tastes or preferences of a client.
To detect tastes and preferences of our customers, we monitor and analyze them, for example, what are the products most used, what their spending habits, what their buying preferences, etc..
8. Be aware of the competition
Just as we must be ever vigilant in our market or target audience, we must be ever alert to our competition.
We must be attentive to the strategies or actions you take as well as the emergence of new competitors.
Such information will enable us to react quickly, develop strategies that allow us to address his, or make decisions that allow us to counteract or take advantage of their actions.
9. Use testimonials
Whenever it is not possible, we should seek testimonials from satisfied customers, and then use that testimony as an introduction to other customers.
The more are the testimonies and the more known are the customers who make them, the better impression made.
We publish the testimonies, for example, in our brochures or website, or we can just mention to potential clients, major clients we have served and the services they have provided.
10. Search referrals
Whenever we can, we must ensure that our customers recommend us to other consumers.
One way of achieving this is by making use of promotions, for example, giving customers coupons to be redeemed by people they have recommended.
Always we must devise strategies that allow us to be recommended, however, we must remember that the best way to achieve that we recommend, is to provide a product or service quality.
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